Ad Age has been told before that reviewing Super Bowl spots before the game is folly.Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?As The Big Game™ in Houston approaches, Super Bowl 51 advertisers have already begun rolling out details and teasers for their 30-90 seconds in the spotlight on February 5.Here's a look at what we can expect from this year's lineup (so far).You can yell at me for that later -- and also tell me I was wrong and that releasing so many ads before the game didn't make one bit of difference to marketers or consumers. Last year's multidimensional, intergalactic space epic for the Optima left me feeling cold. But instead of sock monkeys and other stuffed critters, this year's ad is chock-full of celebrities—well, celebrities to straight men of a certain age.And the ending is a nice twist on your typical testosterone-laden football ad, bringing us from kick-ass to "Awwww, you guys! The first response to this commercial, in which a second head is singing that he wants this particular car, will be this: WTF? Stunt Anthem shows the Sonic performing outrageous stunts including bungee jumping, skydiving, kickflipping and making a music video with OK Go.Also, she can't ignore the fact that he just used his "unique" pick-up line on her -- "Nothing mattered until I met you" -- , also on his profile.There are two kinds of Super Bowl fans: those who watch for the football and those who watch for the advertisements.
The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh.Last year’s roster was a bit lacking in the baby department.Will advertisers bring more babes – I mean babies – back to star in Super Bowl 2016? Go Pro shows us the possibilities for filming our little babies with their new, versatile camera.And the winner of USA TODAY's Ad Meter certainly was no exception. That ad depicted a dad, played by comedian Kevin Hart, who hands the keys of his new Hyundai Genesis to a young man who is taking his daughter on a date.The ad shows off a feature of the car that allows an owner to track its location.