Online dating has exploded in popularity over the past 10 years.Once seen as a rather nerdy, even desperate way to meet a potential partner (or, let’s face it, a less than wholesome means of finding a sexual encounter) – the industry has now become a much more acceptable way of finding love.Technology is a source of support and communication as well as tension, and couples say it has both good and bad impacts on their relationships.When it comes to finding love, “there’s a lid for every pot,” as the saying goes.Analysts expect the acceleration to continue over the next five years.
Looking at it from a financial perspective, its estimated that globally the industry is worth more than £2bn.
Most generated revenue through a subscription model – typically members will sign up for free, but be charged if they would like to connect to someone’s profile.
Others are entirely free to join and use, but make money through advertising – though this model’s popularity is waning due to the lack of reliability of cashflow.
This essay features teens voices as they describe their experience navigating dating in the digital age.
The internet, cell phones and social media have become key actors in the lives of many American couples.