But websites that promise to match older wealthy men with young attractive women have been thriving in America for years; one of the most popular – Seeking Arrangement.com, which bills itself as a place “where the attractive meet the affluent” – claims to have a million subscribers, with 10 women for every man.
It has just launched in the UK, where it is already boasting 80,000 members.
They even provide a mobile friendly app so that you can find an "arrangement" anywhere, anytime and on any device (how convenient), and they refer to their matches as ideal relationships because they are honest, upfront and with someone who will cater to your needs (good luck with that). But disguising sex for money with a slick and enticing website is still pay for play.
Have men lost all hope of finding a suitable mate the old fashion way? These websites do not encourage independence in women. What they offer is an opportunity to exchange what they have for cash, gifts, pampering, and travel.
Social media is a huge boost for connections, and apparently the Internet is filled with people who are either too tired, too busy or too lazy to find companionship/sex on their own.
In the old days he would be called a and she would be a hooker. Evidently if you package these kinds of activities as a "dating" site you're in.
Cameron: I'm divorced and don't have the time to be involved in a traditional relationship. I travel often, and having a relationship that doesn't need constant nurturing works best for me.
As Cameron explains below, this isn't the sex-for-cash transaction most see it as.
Sugar daddies must be generous, so some disposable income.
You also need to understand that these aren't regular relationships, which is great for many men.
There's actually a lot more both participants can reap from a sugar-filled connection.
Bobby Box: Why do you seek the sugar daddy/sugar baby arrangement?