Since its New York and LA launches in 2015, the app has attracted and selectively provided access to some of the country’s most educated and wealthy bachelors.
The app officially launches in Miami on Tuesday, and the organizers threw a party at Soho House on June 8 for the 150 founding Miami users – people who The League felt “fit their #powercouple brand and aspire to change modern dating culture for the better.” They said the group was mostly made up of doctors, lawyers, MBAs, and women in tech. To create a community of ambitious go-getters in an effort to “cultivates the desire for an egalitarian relationship in both sexes.” Founder and CEO Amanda Bradford spoke to us about what makes The League so unique, why she is unapologetic about its audience, and how she address those who classify the app as ‘elitist’.
“I regret doing it,” says Shultz, a Dickinson grad whose cheekbones could slice an apple. “[It’s] just a more curated group of people geared towards our demographic, which is 20s and 30s and, you know, who come from a good family,” Shultz says of the ultra-exclusive dating app, which provides users with just five matches a day. “I do think the concept of exclusive, invite-only, hard-to-get-into, wait-in lines — it’s very New York,” says Bradford, 30, whose company weeds out the hoi polloi from the hoity-toity.
(The app, which is free, even boasts a concierge service that doles out dating tips and feedback.) “I think it’s a good fit for the mentality here.” Since the app launched, she has been inundated with pleas from the public.
For Thatcher Shultz, finding the right dating app is nearly as difficult as finding the right girl.
If members make a habit of standing up other users on dates, or sending inappropriate messages or photos, Bradford said the company will kick users off the platform.“The whole model is not built on massive numbers; we’re building a small number of high-quality users that are really interested in dating, and we want to make sure we’re preserving that,” she said.
“One guy offered his whole roof deck [for a League party].
He had other things going on for him, too, aside from an awesome penthouse,” explains Bradford, who threw an NYC kickoff party for her service at the Jane Hotel in April and is planning another members bash at Montauk hot spot the Surf Lodge in July.
Letting daters see that kind of information upfront helps them choose people they’d actually want to go out with, and also cuts out some of the uncomfortable back-and-forth with a match, said CEO and founder Amanda Bradford.“Sometimes you have to ask awkward questions about height, and things like, ‘Do you have a job? The app planned to go live Wednesday for 2,000 Chicago users — chosen from more than 13,000 daters on the waiting list — and will add users each week on a rolling basis.
Of the 2,000 members, 9 percent have an MBA, 5 percent have a law degree, and 3 percent have an M. The top employers in the group are Deloitte, Mc Kinsey & Company and Kraft Foods.