In the digital age, newspaper headlines for online publications must also be searchable and make readers want to click on them to read more.You can write a headline in an infinite number of ways.The journey of finding the right kind of person for yourself begins with you selecting a username that is clear, easy to remember, quirky/fun, and positive.With millions of singles crawling through various dating sites and apps, looking for a potential match, your username is the first thing they'll come across; reading it will give them a first impression.Most people want it, regardless of whether or not they follow it.And the particular “ailment” referred to is common enough to interest a lot of readers.What farmer could pass up reading the copy under such a headline — to find out: “What was the mistake? Perhaps the copy will also tell me about other mistakes I might be making.” 3.ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY — BY A WIFE The headline strength of the word “advice” has often been proven.
By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy. A study of 1.2 million profiles by Plenty of Fish showed women who got into a relationship online used the word “relationship” 16 percent more than women who were still single. Why not be honest and speak from that place in your heart? If they don’t and it’s still funny, you look like you’re funny and original. Apparently people who talk about relationships and love find relationships and love.The copywriter was Victor Schwab and the timeless compilation of headlines and thumbnail analyses he put together are a must for anyone serious about creating great headlines.It’s worth reading theses headlines in their original layout, so after you’ve scanned the scrumptious headlines below, you can print out the ad to keep on your desk for quick reference.