In 2000, we started seeing commercials about an internet dating service that helps folks find true love through a “Compatibility Matching System.” It’s patented, and oh-so-scientific.The site’s founder, Neil Clark Warren, based the system on his experience as a psychologist, where, evidently, he did not encounter any gays.“It’s what I did for 40 years,” Warren told the .Instead, they ask you for a Twitteresque mini bio: “Now sum up your whole life in 141 characters. You can change it at any time.)” As they put it, when you visit Nerve Dating, you talk about that movie you saw, that band you heard, that new sushi place you tried. (Or, if you prefer, dating for the ADHD generation.) Nerve Dating is in its beta stage but it looks great: the design is clean and the interface is smooth and easy.And these personals still have the clever, wink-wink nudge-nudge attitude that really takes us back.It’s awkward – and you don’t want to be the one putting on that kind of pressure.But sadly many of us think of marketing and sales in that vein, and I’m here to tell you that it doesn’t have to be that way at all. Stick around for this episode of the Onion Juice real estate podcast and learn how marketing can be different.
The backpackers were working on an onion farm close to Allora, a gig they found through a Facebook page.The company was slapped with lawsuits alleging discrimination, and in New Jersey — the company settled, and promised to include the gays.And thus Compatible Partners, the gay love child of an anti-discrimination lawsuit in New Jersey, was born. In an interview with CEO and founding investor of e Harmony, Greg Waldorf, 365Gay writer Kate X Messer learned that the company wants to make amends with the gay community.“The bad feelings that may have existed in the past — from the gay community to e Harmony — I hope, over time, will dissipate,” Waldorf said.When it comes to the wondrous world of internet dating, there seems to be a site to match every personality.Quirky singles unite on the Onion’s personals site; those looking for the hot, redneck lesbian of your dreams need look no further than