He noted highlighting customer relations and service, and transparency.Yet the bank should research consumer sentiment before going full-steam ahead with big campaigns, cautioned Gene Grabowski, a partner at public affairs firm KGlobal. Last month, Wells Fargo came under fire even before the accounts scandal broke for an ad campaign that was criticized for seeming to belittle artists.Group M invests in people, content, technology and data to make its agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes.Our leadership, inventiveness and scale drive success for our clients, partners and people.HP has shifted its global digital media business from WPP's Essence to Omnicom's PHD, which already handles the brand's traditional media account.According to an HP spokeswoman, the company is "continuing its marketing reinvention by consolidating its media and search spend with Omnicom's PHD." "This change helps to create competitive advantage in the way we develop creative work while leveraging data and insights to improve marketing effectiveness," the spokeswoman added.Consumers can expect more marketing from Wells Fargo in the fourth quarter.
Putting IT abilities in their hands lets Omnicom’s IT organization focus on technology strategies that provide differentiation in our industry and for our clients,” said Craig Cuyar, Global CIO, Omnicom Group.The new push follows a "commitment campaign" that began running in print and digital late last month after the disclosure of millions of fraudulent accounts."We have begun to reintroduce marketing and we'll be gradually increasing our marketing efforts throughout the coming months," said Tim Sloan, chief executive and president, on the call. Sloan was appointed leader of the .1 billion bank on Wednesday after former CEO John Stumpf stepped down in an effort to steer the San Francisco-based firm away from the turmoil and scandal that has plagued it over the last few weeks."The trust you place in us means everything and we will work hard every day to earn it back," the text reads. The bank, which works with communications company Kekst and Co., has also retained a crisis management firm. Stumpf's departure was the bold and expected move—a symbolic sacrifice, in essence—that was necessary for the Wells Fargo brand to move forward and try to regain consumer confidence."To truly win back consumers, I think Well Fargo has to keep putting action behind its words – action that will mean more to consumers than putting a pelt on the wall," said Thomas Fladung, VP of Hennes Communications, which specializes in crisis management, via email.