Starting an online dating site will take a good deal of work and planning, but it can be a lucrative venture. Be very specific with your niche -- there is a great deal of competition among general dating sites.
It will be much harder for you to break in and make money if your site targets a large audience. Develop a business plan for your online dating service, including plans to generate site traffic; two-year expense budget; online and offline marketing and promotion strategies; analysis of competing sites within your niche. Register an assumed name, or doing business as, for your business, if necessary in your state.
By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.
Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.
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