Matrimonial agencies were big business there by the early 18th century, printing ads on behalf of men who paid the agency to recruit them a good wife.
Being single passed the age of 21 was considered almost shameful in that era, and the ads were often a last resort for the men who advertised and the women who read them.
Newspapers would also provide personal ads, which often relied on the telephone to send/receive messages, VHS brought us video dating and, more recently, the Internet brought us online dating.
One in ten Americans have used an online dating site or mobile dating app; 66% of them have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
Everyone has a friend or two who takes that much longer to respond to emails because they just don’t ever check their accounts, who don’t want to join social networks and who never pop up on IM and gmail-chat.
Of course, the use of the Web to find romantic partners should surprise no one.
Perhaps more than any other revolution in communication, the use of the Web for dating makes sense.