In November 2012, Channel 4 News revealed that the company had created a team of employees whose job was to create fake accounts for its network of websites, in order to send large amounts of flirtatious messages to genuine users.
Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
Global Personals is one of the UK’s largest internet dating companies.
That is because it runs dating websites on behalf of other companies.
For example, if you use the dating section of the Evening Standard or the Independent, it’s actually Global Personals you’re signing up with.
In some cases the employee would then target the same member, using a different pseudo.
It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.