The most effective subject lines are straightforward and predispose openers to engage with the content of an email. Creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.
In many ways, your email subject line is more important than your email body.
Your subject line is your first (and maybe your last) impression on users.
Or maybe, if you’re like me and are on countless mailing lists, 2,644? We get a TON of emails every day (105 billion are sent every day! People are inundated with boatloads of information – more than ever before in history! The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.
Find out what they said, plus examples of great subject lines, below. Write the subject line first, so that it sets the tone and you don't forget. Get right to the point in about six to eight words. Since you don't know how much of the subject line will be viewable from a smartphone, it's important to put the most important information at the beginning. The subject line should communicate exactly what the email is about so that the recipient can prioritize the email's importance without having to open it. " is vague, says Augustine, since the reader will have to open the email or reply to figure out what you want. Especially if you're sending a marketing email, Kipp Bodnar, a VP at marketing software platform Hub Spot, says it should be focused on one action, which should be communicated in the subject line. Most professionals have filters and folders set up to manage their email and probably won't focus on your message when they first see it, says Leonov. "People want to know whether they really need to read this now and if they have to respond," says Augustine. Especially if you have a lot of information to convey in the email itself, including a deadline right in the subject line exponentially increases the odds that readers will respond.
There are a few different schools of thought when it comes to creating slam dunk subject lines.
They know their audience is primarily millennials, so they’ve mastered the language we use between our friends and on social media – and they speak to us in the same tone. The organization’s founder, Matt Winkler, believed creating headline intrigue with unique word combinations would get more people to click, and it did.
Fun literary devices like puns, non-sequiturs, or alliteration can achieve the same effect.
These were actually WORSE than just saying "hey." Apparently nothing gets people out of the mood for love more than the term "cargo jorts." Of the top five most commonly selected lines (users were given three options per match), only two of those lines were high-performing. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Settle this once and for all: are they called fireflies or lightning bugs? Katie Notopoulos is a senior editor for Buzz Feed News and is based in New York.