Strauss's book focused on the "art" of real-life pickups.
Like, the kind of person who would go skydiving or ski down a mountain strapped to a pair of naked ninja turtles. A “pickup artist” is basically a guy who feeds you a line but supposedly it’s such a good line that you don’t notice.
It’s a new world to exploit — with fresh e Books, video tutorials, and interminable website copy interspersed with plenty of cleavage — all dedicated to figuring out the intricacies of online attraction and seduction.
Online pick-up artistry has taken the original aims of IRL pick-up — to develop general tactics and techniques for attracting and bedding women— one step further. Now, instead of “peacocking” (wearing gaudy outfits to demonstrate Alpha status) in bars and using tired negs, we have them deconstructing every aspect of online persona and communication to create sleek, marketing packages of human beings to sell to one another.
When news of the shooting broke, PUA Hate members attempted to absolve themselves by critiquing Rodger’s sex appeal (“Short lower third and gay midface, with zero brow ridge,” one decided), ridiculing his mother’s looks, and scrambling to assert authority among themselves. Another poster suggested that Rodger was such a Beta that no one would care if he’d murdered people.
(“Only high-T guys should be allowed to give advice here. “Nobody gives a shit about some socially deprived, narrow-clavicle twink with a delusional sense of self. “Nothing will come of this, you sensationalist losers.
But rather than experiencing a backlash, the article was roundly praised.
When his book was published in 2005, it proved equally successful.
The Game: Penetrating the Secret Society of Pickup Artists, charted Strauss’s journey and ultimate success in the seduction community.The Game featured on the New York Times Bestseller List for two months in 2005 and spawned a VH1 television series The Pickup Artist, hosted by 'Mystery'.The book may have ended with Strauss, and various other members, leaving the community – some of them, including Strauss, even denounced its techniques. He was there at the start and he would be there at the end.But I was interested to see how these groups are reacting to the news.It is disturbing, if not surprising, that they are using these murders to reinforce their hatred of women and “Beta” men, and to cement their own status at the top of the pyramid.