As a small-business owner who’s operating a website, creating an app or selling an online service, digital dating sites may be one place to look for inspiration.
Scott Steinberg, a technology and innovation consultant, believes that online dating platforms can be a “goldmine” for research: “The beauty of these platforms is they show us in a more human and personable way how we can deliver content, deliver messages, and ultimately let [users] interact with it.” Depending on their ages or interests, people gravitate toward different dating services.
That may simply be because so many more men than women use Tinder, the researchers speculate.
This is because framing, the order in which things are presented, influences our construals of the world. Spielmann and Geoff Mac Donald conducted a study that examined the role of contrast and framing effects on evaluations of dating targets. In study one, 94 heterosexual females viewed a series of four online dating profiles made by the experimenters.
The dating profiles were comprised of four photographs, two of which were found to be ‘unattractive’ and two that were ‘highly attractive’ by pilot testing.
In the study, researchers asked a group of 1,300 mostly college kids to rate how they generally felt about themselves through questionnaires and self-reports.
Questions like Compared to people who weren’t on the dating app, Tinder users had lower levels of self-worth, reported being less satisfied with their faces and looks and were more ashamed of their bodies.