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    Northwestern speed dating study

    Psychologists have found that although men choose, on average, half of the women present, women choose to see only a third of the men again. Among animals, females are usually the picky ones, because they make the larger reproductive investment.

    However, the new research, by Eli Finkel and Paul Eastwick, social psychologists at Northwestern University in Evanston, Illinois, demonstrates that tinkering with the speed-dating format alters human behaviour, dramatically changing the outcome.

    --- Stating that you don’t care if you land a partner who is “hot” or “sexy” is relatively commonplace.

    But what people say they want and what they actually want are often two very different things when it comes to romantic attraction.

    "We asked executives from a commercial speed-dating company why they always had men rotate.

    They told us it was because women tend to have purses and other things to carry and because 'it seems more chivalrous'," says Eastwick.

    Later, the participants note down whom they would like to meet again.

    “Instead, it would actually be more useful to measure her reaction times on this new task.” Focused on physical attractiveness, the implicit measure in this study was based on reaction times to various words flashed in the middle of a computer screen.What people said and did in choosing romantic partners were two different matters."True to the stereotypes, the initial self-reports of male participants indicated that they cared more than women about a romantic partner's physical attractiveness, and the women in the study stated more than men that earning power was an aphrodisiac," said Paul Eastwick, lead author of the study and graduate student in psychology in the Weinberg School of Arts and Sciences at Northwestern.However, a new methodology that measures people’s implicit, split-second responses gets around this problem.Research from Northwestern University and Texas A&M University measures whether people’s implicit preferences actually predict how much you like the hotties.

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