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    Advertising on online dating sites

    Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.

    Online dating site e Harmony gathers enormous amounts of data.

    I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.

    1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.

    The dating industry’s two brands that dominate TV ad spending: and e Harmony.

    IAC-owned spent .5 million on TV ad placements through the end of May, i Spot said.

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