In the same month, the company changed its signature tagline from "Life is Short.Have an Affair." to "Find your moment", and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
We have shared wonderful moments, we spent nights and even weekends together…I’m also dismayed to find that Naughty Boy69 is also unavailable. Two hours later my inbox is still ringing hollow – not a single response.Testing if the experience is gender-specific, I coax a female colleague (see right) into signing up to a rival site. On a separate account, posing as a woman, I get chatting to a male user.Priming myself not to lie or deceive, I set up a profile.I hit the first hurdle when both usernames Naughty Boy88 and Naughty Boy1988 are taken.