BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
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BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising.
These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges.