(The 50 Dates are no longer available on the Web site.) This week, De Zellar is auctioning a chance for someone to insert their name into the memoir as a pseudonym for one of the dates or a business where she met one of the dates. De Zellar will donate 10 percent of the winning bid to a charity of the namer's choice.The book is being published under the new 5 Spot imprint from Warner Books, which is aiming for the chick lit/narrative non-fiction market, said De Zellar's editor, Karen Kosztolnyik.
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"I wanted to present what it's like for a regular person -- not like a reality show with celebrity casting -- to go through dating," De Zellar said.
You don't bike around the city, you ride 154 miles around Mount Rainier in one day. You create a project to go on 50 dates and document it online, hoping it pays off.