The photo was taken from unsungherofund.org, a non-profit Burks’ parents started shortly after his death.Dunn says the site used Burks’ photo in fraudulent advertisements.
tops the list with 2,612 complaints over the last three years and more than 800 unanswered complaints.
“They have not answered questions as to how long they did this how many people were duped into joining or plentyoffish because they saw this handsome military guy in full uniform, square jaw and said ‘wow I want to sign up and meet this military man looking for love.'” TRUE takes these allegations very seriously and will fully investigate this matter. We assure the family that we will fully investigate this matter and take appropriate action once we have the full details of the matter.
TRUE has long been a supporter of our brave military (including working with the USO in the past and offering free accounts to active members of the military). Management of would never knowingly use a photo of a fallen soldier to promote our business and looks forward to getting the necessary details in order to take appropriate action. The ad has been blocked from appearing on in accordance with the DMCA Safe Harbor provisions.
True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.
Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.