One such story from this year pinpointed 5 January as the most popular day of the year for internet dating.
The dating site generally sees a 25 to 30 per cent boost in traffic between Christmas and 14 February, and their survey even went as far as to pick 8.57pm on 5 Jan as the most likely time to find love online.
It may not surprise you to hear that Intro’s youngest member is twenty-two.
Would you be shocked to hear that our oldest member is eighty-one?
They have the career, the trappings and they want an attractive young lady on their arm to finish this off.
A younger woman is proof they are still young and relevant.
The firm then has to have a "realist" talk with the men over the phone before signing them up to their books, to save disappointment further down the line.
All those guys going into town with their grungy looks and the girls in their high heels and short skirts in the middle of winter...
You know the users are single, you know they are looking for a date, you know they are genuine and serious about the process, you can see what they look like, and you can find out what you have in common.
Lovestruck is available both on your desktop, as an app for i Phone & Android devices, and on tablet devices.
It's not talked about, but it is at a subconscious level.
They want to be seen as successful in all areas of their lives.