Twelve of the 21 websites were run by a single Canadian company, Successful According to the Successful Match website, the company runs 24 dating websites on the same platform, 12 of which were not examined as part of the research project. This newly updated 7th edition study is a fascinating analysis of one of the oldest professions—matchmaking.
Singles 45 to 54 represent the second highest group that is accessing online dating sites.
Love is in the air and as couples celebrate Valentine’s Day, more and more individuals are not waiting for Cupid to shoot an arrow, but are taking matters into their hands by looking for love on the internet.
According to Pew Research Center, one in ten Americans has used an online dating site or mobile dating app.
According to the United States Census Bureau, one of the reasons for this trend is that about 37 percent of people 50 and older are unmarried and the divorce rate among the 50-plus demographic is high.
With so many individuals in the 50-plus category unattached, living independently into their later years, and becoming increasingly comfortable using the internet, this demographic is now more open to looking for love online.