Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date.
A year after Badoo's 2006 launch, when it had 12 million members, Russia's Finam Technology Fund bought a ten per cent stake for million, valuing it at 0 million (this year Finam will realise an option for a further ten per cent at a higher valuation).
"Quite often people don't realise that, when you're starting up an engine, it takes a while so things will be happening from 0430 BST.
"In the 'yard-cam' you'll be able to see the coaling up of the engines, the shutting down at night and also any special events that we have will be visible." It has cost 15,000 to install the state-of-the-art equipment but Mr Mc Carthy said it was money well spent.
It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views.
During my career I have worked in a variety of investigative fields, including sexual assault and child abuse.
I have also led the AFP's national and international online child exploitation investigations with connections to Australia.
Today, A-list investors such as Sequoia and Accel are courting the business and there is talk of an initial public share offering.
Good afternoon, and thank you for inviting me here today to take part in the seventh World Congress on Family Law and Children's Rights.